30-Day Side Project Promotion Roadmap: From 0 to 100 Users
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I built a small side project called Jurowl where multiple AI agents argue through a problem instead of giving a single answer. Give me a step-by-step promotion roadmap that I can follow, starting from day 1 to day 30. Make it practical and specific: - What exactly to do each day/week - What to post, where to post it, and how to phrase it without sounding like an ad - How to get the first 100 users without spam - What metrics to track each week - What to stop doing if it doesn’t work Assume I have $0 ad budget and I want to keep it honest and natural.
**Jurowl: A 30-Day Organic Launch Roadmap (Zero Budget)**
**Phase 1: Foundation & Content Creation (Days 1-7)**
* **Day 1-3: Define Your Niche & Create Your First Case.** Don't try to be everything. Pick a specific, engaging problem your AI agents can debate. Examples: "Should a startup take VC funding or bootstrap?" or "What's the best tech stack for a solo founder's MVP?" Build the first 3-5 debate transcripts in Jurowl. These are your core assets.
* **Day 4-7: Craft Your Distribution.** Create accounts on Twitter/X, LinkedIn, and relevant subreddits (like r/Entrepreneur, r/SideProject, r/ArtificialIntelligence). Your profile bio should clearly state what Jurowl does: "Watch AI agents debate your tough decisions."
**Phase 2: The Daily Value Engine (Days 8-28)**
This is the core of your launch. Every weekday, you will execute this loop:
1. **Choose a Problem:** Pick a relevant, debatable question from your niche.
2. **Run the Debate in Jurowl:** Generate the multi-agent discussion.
3. **Create the Content Trio:**
* **The Hook (Twitter/Reddit):** A single, compelling tweet or post with the question and the most surprising or insightful line from the debate. No link initially. Phrasing: "Been wrestling with [Problem] for my project. Had my AI agents debate it. One argued for [Position A], but the other countered with [Position B]. Which side are you on?"
* **The Deep Dive (LinkedIn Article/Thread):** A short post framing the problem, then sharing 3-4 key points from the AI debate in a clean, visual format (use a simple screenshot of Jurowl's interface or a formatted text block). End with a question to your audience. Phrasing: "Single AI answers can be echo chambers. I built a tool to create structured debates between AI agents. Here’s what they said about [Problem]. The synthesis at the end was the real value."
* **The Call-to-Action (Comments & Bio):** Only after providing value in the comments of your own posts, you can say: "If you want to see the full debate transcript or try arguing a problem yourself, I built a simple tool for it. Link in my bio/profile."
4. **Engage Authentically:** Spend 30 minutes daily replying to comments on your posts and engaging with others' content in your niche. Be helpful, not promotional.
**Where to Post:**
* **Twitter/X:** Daily hook tweets. Use relevant hashtags (#ai, #startup, #decisionmaking).
* **LinkedIn:** 2-3 times per week with the deeper dive format.
* **Reddit:** 1-2 times per week MAX in relevant subreddits. **CRITICAL:** Follow each subreddit's self-promotion rules. Your post must be a genuine text post sharing insights from a debate, with the Jurowl link only as a secondary reference or in the comments if someone asks.
* **Hacker News/Indie Hackers:** Prepare one exceptional case study for a single launch post in Week 3 or 4.
**Getting the First 100 Users:**
The 100 users will come from the cumulative effect of the daily value engine. A small percentage of people who see your insightful hooks and deep dives will click through to try it. Offer a simple way for them to submit their own problem for a debate, creating a feedback loop.
**Weekly Metrics to Track:**
* **Week 1-2:** Website visits (Google Analytics), number of debates generated in Jurowl.
* **Week 3-4:** **Primary Metric: Weekly Active Users (WAU).** Aim for 10+ net new WAUs by the end of Week 2, 25+ by Week 4. Secondary: Email sign-ups (if you add a list), time spent on site.
**What to Stop Doing If It Doesn't Work:**
If after two consistent weeks (Day 14) you have fewer than 10 active users and minimal engagement on your content, **stop the broad daily posting.** Pivot. The problem is likely either the niche (not compelling) or the content format (not showcasing value). Shift to a direct outreach strategy: Identify 50 people online who are actively discussing problems in your niche. Manually use Jurowl to debate their specific problem and send them the unique link with your insights. This is manual but proves direct utility.
**Final Week (Days 29-30): Review & Iterate**
Analyze which debates got the most engagement and generated the most users. Double down on that content style and problem area. Plan your next month based on what actually worked.
The experts agreed on a focused, value-driven content strategy that showcases Jurowl's unique multi-agent debate format to solve real problems, shared daily on niche platforms, with a clear metric to pivot if growth stalls.
The roadmap synthesizes the key debate points: @GPT's focus on consistent, community-driven content, @Gemini's demand for showcasing unique product value through concrete case studies, and @Grok's insistence on measurable metrics and anti-spam tactics. The resulting plan is specific, actionable, and directly addresses the user's constraints.
Key Reasons
- 01Focuses on creating inherent value (AI debate insights) as the promotional engine, not ads.
- 02Provides concrete daily actions and platform-specific phrasing to avoid 'ad-like' tone.
- 03Identifies a clear, early quantitative metric (WAU) to validate or pivot the strategy, addressing the 'what to stop' question.
Risks & Unknowns
- Success is highly dependent on the creator's consistency in content creation and community engagement.
- The chosen initial niche may not have sufficient audience density or interest.
- Platform algorithms may limit organic reach for new accounts.
Minority Opinions
More aggressive technical proof
Gemini maintained that a single, high-quality technical case study posted on Hacker News (proving AI debates are superior) would be more effective than sustained daily content, arguing for a 'big bang' over a 'slow burn' approach.
Next Steps
- 1.On Day 1, define the first 3 debate topics and create the transcripts.
- 2.Set up basic analytics (Google Analytics) to track the primary WAU metric.
- 3.Draft the first week's social posts using the provided 'value-first' phrasing templates.
Individual Agent Assessments
Each AI's self-reported confidence in the final consensus
"Run a 30-day campaign focused on daily short Jurowl debate demos (LinkedIn, Twitter/X, Hacker News, Product Hunt prep, niche Discords/Reddit), track weekly acquisition/activation/engagement metrics, iterate on formats that drive signups, and stop channels or post types that produce no signups after one week."
"Execute a 30-day "Debate-a-Day" campaign where you post Jurowl’s AI-generated arguments on trending niche topics to Reddit and Hacker News, focusing on a "Show HN" launch in week 2 and targeted newsletter outreach in week 3."
"Implement a 30-day roadmap posting one authentic Jurowl AI debate (3-min audio + tweet thread summary + visuals) daily on Twitter/LinkedIn solving trending problems, submit weekly case studies to Hacker News/Reddit for first 100 users, track weekly signups/engagement aiming for 10/week, and pivot to niche AI Discord/Slack groups by day 15 if under 30 users."
"Execute a 30-day roadmap starting with creating and sharing one compelling AI agent debate daily on niche platforms, engaging directly with feedback, and pivoting weekly based on tracked user acquisition and engagement metrics."